Our Goals

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As cyclists, we have a deep connection to nature. On our best days, we relish in its beauty. On our worst days we fight a losing battle against its ferocity. But more than ever it is nature’s vulnerability that we see the most.

We aim to be more than just sustainable. We want to be regenerative. That’s why our cycling clothing is made by taking plastic waste out of the ocean. It’s what makes us ensure that our manufacturing processes are sustainable and ethical. Most importantly, it drives us to give back by directly supporting and sponsoring conservation projects.

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We operate a low-stock, zero waste model. This means that we hold very few items in stock. If an item is available, we will send it to you as quickly as possible. However, almost all of our orders are made on demand. This could mean it will take up to 4 weeks for your VeloElan order to arrive.

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We donate five percent of every sale to conservation charities. All of our donations support specific, direct action projects. That means we know what the donation is for and what the project will achieve.

You can find out about these projects here.

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